Bing is taking advantage of something Google can’t do (at least not yet)….integrate Facebook into search results. It’s really a mess and some items seem to have disappeared on their search result pages. I can only assume that they are either moved or something is broken out there. Maybe it’s fixed by the time you read this. Read more about these new changes that hopefully won’t last at Bing’s Blog.
The recent Google over optimization update has been named Penguin. If you’ve been slapped by a penguin, you can complain to Google and request they fix it. Follow this link for more information.
Google announced today that they have released the over optimized update today. This is intended to penalize spammy sites that have gone overboard on trying to rank high on selected search phrases. These sites provide little value, if any, to anyone. The forums have been busy even before the announcement with no sign of valid complaints (at least none I’ve seen).
Google has announced the ability to place ads on YouTube videos. You only pay if your ad is played. Of course Google explains how this works using YouTube videos. How appropriate!
The update I reported on earlier has been declared a Google bug. Spammers get a temporary reprieve.
Webmasters are noticing some odd results lately from Google with a number of complaints including this discussion. Of course the things that Google is suppose to be penalizing for are all things you shouldn’t be doing to your sites anyway so it’s a bit of too much hype. The issue is how much is too much? Will Google go overboard? If they do, it won’t be for long. Google needs to provide excellent results in their search results or you will go elsewhere. If you are doing SEO SEM correctly, it will all work out.
Social Media Value? The spin doctors love putting great names on things, but it is a feature long needed. What is the value of your social media? Google is attempting to help you by adding social reporting as part of their analytics reporting. How accurate do you think it is? See more on the Google Analytics forum post.
I’m checking out Zurker and have an invite for you if you want to test is out as well. Click here to try it out for yourself. http://www.zurker.com/i-15272-ridxpxlbkx . Set up a personal account first. You can then add a business account later.
Matt Cutts of Google states that they are working on leveling the playing field this time targeting people who have overdone their SEO work on their site. http://www.seroundtable.com/google-over-seo-update-14887.html
Have some spare time on your hands? Here’s a great list of Facebook changes that impact your business page on Facebook. http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/