MSN Ditches LookSmart
Published by Picturesque on Tuesday, January 20, 2004 at 3:11 PM.
It's about time. LookSmart, the scum of the industry, has taken another hit and lost MSN as a customer. MSN has been buying data (lousy data at that) from LookSmart for some time now. Recently this data has been disappearing from MSN sites around the globe and will shortly be gone entirely.
In the future, MSN will deliver results from Inktomi and ads, primarily from Overture. These will be marked as sponsored and featured sites. It is expected that MSN will eventually have it's own search engine and drop all or most data purchases.
In the future, MSN will deliver results from Inktomi and ads, primarily from Overture. These will be marked as sponsored and featured sites. It is expected that MSN will eventually have it's own search engine and drop all or most data purchases.
