Search Engine Optimization News and Updates

News and updates geared to help you search the Internet, stay up to date on search news, optimize your site for the search engines, and obtain higher rankings.


Yahoo! adds page ranking

A new page rank indicator called Yahoo! Web Rank has been added to the Yahoo! Companion toolbar. Although it may appear similar to Google's page ranking, there is a marked difference. Google ranks pages based upon recipricol links or popularity of a site. Yahoo! is ranking based upon the number of visits to a web site by people who have the Yahoo! toolbar installed. This makes the Yahoo! score less than meaningful for professional SEO measurement. It also introduces a feature not desired by many surfers.... a program that logs where you surf and sends that information to a database. Can anyone say George Orwell?