Ask Jeeves Drops Paid Inclusion
Published by Picturesque on Friday, June 25, 2004 at 3:48 PM.
Don't spend your money at Ask Jeeves! They've just announced the end of their paid inclusion program and many marketers will try to get you to buy before the program ends.
The paid inclusion programs have put a dark cloud over search results for some time. Searchers, knowing that paid listings are given artificial precedence over free listings, mistrust such search engines. Ask Jeeves needs to gain market share and is apparently ditching a failed program in order to regain trust. We say hooray! Perhaps Yahoo! will drop their paid click program any day now. We can only hope.
The paid inclusion programs have put a dark cloud over search results for some time. Searchers, knowing that paid listings are given artificial precedence over free listings, mistrust such search engines. Ask Jeeves needs to gain market share and is apparently ditching a failed program in order to regain trust. We say hooray! Perhaps Yahoo! will drop their paid click program any day now. We can only hope.
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