Google AdWords Introduces a Quick Start
Published by Picturesque on Saturday, March 18, 2006 at 9:24 AM.
In order to entice the less savy user, Google has a quick starter method of signing up for AdWords. While I applaud efforts to make things easier for users, this can only serve to harm people in advertising. The "I'm not going to read the manual I want it now" mentality will sign up, waste a lot of money on their ads and get little in return. You have to read and learn how this thing works if you want to be successful...or hire someone to do it for you. While the quick start is a great idea, it's only great if you also take the time to learn the ins and outs of using AdWords. Read a comparison of the new verses the old at Google AdWords Help Center: How do the Starter Edition and Standard Edition compare?.
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