Archive for February, 2007
Google Results Personalized
February 5th, 2007 | 
Author: If you log into a Google account for any of their services and you don’t log out, your searches at Google will change based on your history of searching. That’s right….log into any Google account and your searches are altered. Now this makes SEO work even more difficult. It’s enough fun to hit the moving target that is Google, it’s another to hit any number of personalized targets.
If you see your search results changing dramatically, check to see if you are logged into a Google acount. Look for options on the search screen to turn off personalization if it gets in the way. We aren’t tossing it aside as a bad feature, just airing an issue of the feature. Concerned about what Google is storing? Check out your search history at the link below.
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Online Retailers Search Advice
Having trouble marketing your online store? It’s the content silly. Beef up your product descriptions so people know what you are selling, why they should buy it and so it will give the search engines some rich words to index. Read here for more….
Content Tagging is Up
More people are tagging content organizing it the way they see fit. Using sites like deli.cio.us, flickr, youtube, and technorati, people are indexing things and sharing what they’ve categorized. It may be time to start using these things yourself to better understand it for your own site. (Of course you can also bookmark and tag your own site.)
It is also possible to encourage people to tag your site. Ask your webmaster if it’s appropriate to add to your site.
A 3D Model Of Your Business
In the fun department….add a 3D model of your business online. Google has released a new version of SketchUp, an easy to use 3D modeling tool. One of the new features boasts the ability to assist you in creating your model from a photograph. Unless you have some security reason not to do so, you could create your business building and put it online at Google Earth for free. It could be a great resource to showcase your different departments and provide a visual into the services you offer. And it could be fun.