Archive for August, 2007
Yahoo Adds New Features
August 31st, 2007 | 
Author: Yahoo! has added some new features to help in your online advertising including sorts and ad writing help. Could an off line app be far beyond? Let’s hope so. While their improvements are welcomed and praised, the interface is slow and not for the patient impaired.
Yahoo! Search Marketing Blog ยป Enhanced Tools and New Options
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People Prefer Informational Videos
Although it’s no surprise that people want shorter commercials, you might be surprised to learn that the majority of people watching videos online watch news clips. Not only that, but it’s up by 8% from this same time last year. Take a look at the summary of AOL’s Advertising.com survey to learn more. Have you produced an informational video about your company?
Google Allowed Site Feature Removed
Google has temporarily pulled the feature where you can list allowed sites for your AdSense ads. They have assured everyone that they will bring the feature back online shortly. Pretend it never happened. Your settings are most likely lost.
Google Mobile OS
The rumors are true. The OS apparently began development after Google acquired Android in 2005. It could be as soon as Labor Day, but there are serious doubts as to it arriving that soon. Certainly before Christmas would be nice for stock prices….you think?
Google is working on a mobile OS, and it’s due out shortly – Engadget
Allowed Domains in Google Adsense
Your Google AdSense account now allows you to specify which domains can display ads from your account. This should help prevent abuse where a person steals your ads with your publisher ID on them. Often this resulted in having your account banned for invalid clicks. If you are using AdSense, log in an take advantage of this new feature.
Google Maps Easier to Embed on Your Site
Google has finally made it easier to embed Google Maps on your web page. A bit behind the eight ball, but it’s finally here. Personally I use MapQuest as their maps seem to be more accurate for the addresses I’ve developed for and MapQuest has had this feature for a long time now. If Google gives you more accurate results than others, it’s now easier to use…..just copy and paste the code.
View the Night Sky From Anywhere
Google Earth lets you roam the world searching any part of the globe. While this downward view is fine for most, some may want to look up at the sky above. You now can do just that using the new Google Earth 4.2. Pick any location on the globe and see what the sky looks like there. A cute gimick to spice up your site. A bed and breakfast can show the romantic sky above their inn. Real estate, tourist attractions….there must be other fun applications for this also.
Yahoo! Number One for American Customer Satisfaction
Yahoo! has outpaced Google in overall customer satisfaction according toe the annual University of Michigan American Customer Satisfaction Index (ACSI). Related to our prior article, Ask jumps from prior surveys. Visit the link below for a chart showing the results.
Ask Jumps, Google Slips and Yahoo Leads American Customer Satisfaction Index for Search
Microsoft Purchases aQuantive
And Microsoft jumps into second place bypassing Yahoo! as Yahoo! eats Gate’s dust. In a $6 billion buyout, MSN is now edging on Google as the top online ad empire. Read more from the Associated Press…
Which Search Engine Rate’s Best on Privacy?
CNET News did a survey on privacy for major search engines. This includes storing your IP address, cookies and/or the queries you type. To make a long article short, Ask came out on top. Why is privacy important? Because of the potential for abuse would be my first, off the cuff response. If ultimate power ultimately corrupts, what does ultimate information do? Already we’ve seen court cases where search engine data was used as evidence against the accused? Has that information already been abused to convict innocent people? How else could it potentially be abused.