The Search Engine Blog

Can bad reviews help your rankings? Perhaps. Here’s a forum thread where the poster complains about a competitor ranking high perhaps because of all the bad reviews with links in them. There may be other factors of course, but it does raise an interesting question. Google sees links. They may not know that these are bad reviews and so treat the links as negatives. These complaints may actually be helping this company sell even more product.

Want better rankings. Maybe you should practice poor customer service?

My competitor has lots of links from people complaining about them!

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