Matt Cutts has announced Google changes in advance of the changes. This isn’t normally done and is a welcomed event for search marketers. View the video below:
Normally you want to pay serious attention to a message from Google stating that the Googlebot can’t access your site. Recently it seems a number were sent in error. If you know nothing is up, it seems you can ignore it. Read more on the Google Forum discussion.
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Google has simplified their policies regarding AdWords and use of trademarks. Continue Reading
Google’s Blog has reissued a warning about creating fake reviews to promote a product. SEORoundtable has an article regarding Advertorials here where Interflora was penalized because they created articles just before Valentine’s Day to promote the sale of their flowers. Not only was Interflora penalized, but so were the sites that carried their content. They are only an example of the widespread penalty Google placed against editorials that really aren’t reviews. The moral of the story is simple….create content that users really want. No one wants to be marketed to. They want information and, when ready to purchase, an easy way to obtain what they want.