Yahoo! has agreed to run Google ads non-exclusively. This means Bing ads will be displayed as well. Advertisers seem quite pleased with this change. Details here…
Google is rolling out their enhanced ad program to users. If your site isn’t mobile ready, you’re overdue. (Contact us for help.) Google’s AdWords features are a great way to fine tune your advertising and better target your audience. Read more at Google’s Enhanced Campaign site. Not using AdWords yet? Contact us for a proposal and a coupon.
Well, it’s not really free when you get to the details. On Google’s Blog, they’ve announced that they will give you a credit in January based on what you spend on AdWords Express in December. It’s a promotion to get you to try AdWords Express and learn how simple it is. In short, spend $125 in December and receive $125 in January. I’m not certain how much you can accomplish with $125, but it is advertising at half price.
To me it seems a better deal to just get $100 after spending only $25 with regular AdWords. If you want a coupon like that, just contact me.
Have you tried finding anything on Google Shopping? Depending upon what you are searching for, it’s still a disaster This paid to be listed program just hasn’t improved quality as promised making more merchants wondering if they should follow Amazon’s lead to leave the program. There’s an excellent writeup at Search Engine Land on this topic. It still makes sense to be listed here if you have the right products to list. For example, if you have custom made items, hard to find, or manufacturer your own items, I’d say pay to be listed. By all means do search for your products if you are paying to be listed and ask us for help if you need it to fix your listings.
This is why we don’t offer an automated service for submission to search engines. Google Groups post about the dangers of automated submissions. What we do offer is a service to fix the damage from using such a service.
Do you have your AdWords campaign set to optimize for clicks? You may find that Google will automatically change you to optimize for conversions. Read their other changes on Google’s Inside AdWords.
The long awaited Google Disavow Links Tool is finally live and ready for use and abuse. Just log into your Google Webmaster Tools to start using it….unless of course you’ve hired us to do your search marketing for you. If you are on one of our new programs, you’ve nothing to worry about. (Our newsletter has more.)
Bing launched a similar tool months ago in case you are interested.
Most sites will not need this tool so don’t get all paranoid about evil gremlins. It should be used with great caution and only if absolutely necessary. It’s last resort kind of stuff and should never be used on internal links. You should be in control of internal links silly human. Read carefully before using and enjoy the super new goody.
If you have any EMDs or exact match domains, you may find that your site isn’t ranking as well. This is because Google is finally acting on a two year old promise to remove low quality sites who’s only merit is their domain name. I do own a few EMD sites that are still ranking very well. Why? Because they aren’t low quality content. While I’m bound to see some loss in rankings because of this change, it’s only because Google seems to have given them an unfair advantage in the past. EMD sites should now be ranking where they belong. More details on SEOmoz.
Google has added some new flexibility to budgets in AdWords Campaigns. Now you can share a budget among multiple campaigns. It appears to be a great option for those running on a big enough budget. Check out the details on Google’s Blog.
In an article titled “Site Errors Breakdown” you might expect to find something different, but it’s Google letting us know that their webmaster tools now do a better job and letting you know what that error really is. It is doing a better job and hopefully we won’t be shooting in the dark trying to figure out what they think is broke.