The Search Engine Blog

Archive for the ‘Learning’ Category

Filled with doom and gloom? Step away from the tv news and grab a cup of reality. If you sit with your head in your hands, you’ll get just what you deserve….a missed opportunity. Online spending percentages are suppose to surpass retail for the first time in history. Whether it’s saving gas or whatever the reason, who cares. Make certain your site is in order and get out there and sell stuff. Depression is for wimps.

Follow the link below for a writeup and audio on getting your site into shape.

Ecommerce Holiday Playbook

Another great article on SEO that discusses how SEO is not rocket science, but can be quite complex. Points are made on both sides of the aisle about SEO being so simple a caveman could do it to it being so complex you need to have worked for NASA just to begin to comprehend it. Happy reading….

The Bigger Question of SEO

Here’s a great article that again repeats a standard rule. This is one most people think about too late. SEO should be a part of the planning of any site, not an after thought. All too often I’ll have a customer show me their new plans days before a site is suppose to launch only to have to tell them that they’ve got to redo a lot of work. Include SEO in the planning and avoid delays and possible loss of ranking.

Should SEO be a Standard Task in Web Development?

Here is a nice write up explaining what CSS, Ajax and Web 2.0 are and how they can impact search listings. The short of it is to follow some really basic rules. Have text links to your other pages, design for the user first, and don’t do stupid code tricks. Ajax doesn’t seem to help a site much in rankings, but users love it making this the “evalutate it before you use it” tool.

Web 2.0 Technologies and Search Visibility

Public source code (at least we hope it’s suppose to be public) is searchable using Google’s Code Search. Grab any section of code you are having difficulty with and find someone using it in their code and voilla, you’ve got some programming examples. Of course no one says it’s good code or even functional, but you’ve got code. We are looking for some savy programmers to take advantage of this using Google’s API.

Google Code Search

For history buffs everywhere who need more trivia stuffed into their heads, we bring you a link to the history of search. Enjoy.

History of Search Engines: From 1945 to Google 2006

Want to know more about Google? Here’s a link to Matt Cutt’s videos hosted, of course, by Google Video label:mattcutts – Google Video