The Search Engine Blog
News and Tips From The Search Marketing World
On Page SEO Dead? Long Live Relevance!
There have been a number of posts lately about a trend we’ve already seen as well. On page changes such as H1 tags, bolding text, rearranging content, etc are having little impact on ranking. One example is this forum post. It illustrates what we’ve been touting for years. Provide quality content, have links from related sites, link to related sites, and get connected through social networks.
On page content is important for Google to learn what you are about so it isn’t dead, but they are obviously paying a lot of attention to effective link building and what is being said about your site.
Facebook Sponsored Stories
How to turn a product rave review into an ad…create a Facebook Sponsored Story. If you’ve tried Facebook advertising, check out the “new” feature in the official guide book.
What Site Was Blocked the Most?
OpenDNS is used by 1% of the Wordwide Internet users. That’s over 30 billion DNS queries in just one day. Guess which site is blocked most frequently on their service? If you guessed Facebook, pat yourself on the back. Facebook is blocked by both home and business users so often that it has earned the number one spot in both overall users and business only. It is also in the top ten for whitelisted sites for all users so go figure. Also on the blocked list are other popular like MySpace and YouTube. The point is, if you are only doing social marketing on the popular sites and are ignoring blogging, forums and newsgroups, you may not be reaching your audience. View the report at http://www.opendns.com/pdf/opendns-report-2010.pdf.
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