Facebook is adding a new feature called Graph Search. The short version is to make certain you have a business page or places listing. Get at least 20 likes and/or 500 checkins for a places page. Go activity? You’ll eventually be listed. Read more here.
There’s a great article on Search Engine Land that offers tips on improving your Facebook posts. Read the full article here.
Limited Run is claiming that 80% of the clicks on their Facebook ads were by bots and not real people. Facebook replies that they have measures in place to detect false clicks. Full article here… It seems a bit exaggerated. 80%? Really? Have you checked your stats if you advertise on Facebook?
There’s a great article by Courtney Seiter regarding using LinkedIn now that it’s tweet-free. Check it out on MarketingLand. It’ll help improve your use of LinkedIn.
Social Media Value? The spin doctors love putting great names on things, but it is a feature long needed. What is the value of your social media? Google is attempting to help you by adding social reporting as part of their analytics reporting. How accurate do you think it is? See more on the Google Analytics forum post.
I’m checking out Zurker and have an invite for you if you want to test is out as well. Click here to try it out for yourself. http://www.zurker.com/i-15272-ridxpxlbkx . Set up a personal account first. You can then add a business account later.
Have some spare time on your hands? Here’s a great list of Facebook changes that impact your business page on Facebook. http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/
Pinterest will make you pay for all their legal bills if they are sued for something you pin. Not only are you paying for any legal action taken against you, but also any action taken against them. Don’t think this will affect you? Did you get permission to pin everything you pinned? Even if you are giving credit to the creator, they still may not appreciate it. Read the full article here.
Stating that it reinvents advertising is overstating the change. The new Facebook ads remind me of a spammy forum post. Ads that you can like and comment on. When you do, they are put on your wall as a share. Ok, it’s like reading a spammy forum post and having a virus all in one. It could be a terrific tool for advertisers that have a popular brand or become very creative. It wasn’t an unexpected change for those who’ve followed recent Facebook changes and experiments. If this “leak” is indeed what the ads will look like, it will give us all something new to complain about in Facebook. The so called leak is here….