Want to make better use of YouTube Channels? Here’s a great write up… with a video of course.
Google’s Blog has reissued a warning about creating fake reviews to promote a product. SEORoundtable has an article regarding Advertorials here where Interflora was penalized because they created articles just before Valentine’s Day to promote the sale of their flowers. Not only was Interflora penalized, but so were the sites that carried their content. They are only an example of the widespread penalty Google placed against editorials that really aren’t reviews. The moral of the story is simple….create content that users really want. No one wants to be marketed to. They want information and, when ready to purchase, an easy way to obtain what they want.
Don’t lose site of your real goal when optimizing your product pages (or any web page). If your goal is to sell product, why are you so focused on search spiders? Great read here that puts the focus on the basic essentials.
This is why we don’t offer an automated service for submission to search engines. Google Groups post about the dangers of automated submissions. What we do offer is a service to fix the damage from using such a service.
Scribe Content Library has some free content to help you become better at creating content that’s search friendly. The course is about how to generate more traffic and leads for your website. If you happen to like their product as well, I can personally state I think it’s worth the price tag. The free course….well worth the price.
A great article on how to justify the financial decision to invest in search engine optimization and marketing.
It’s about getting more people to your website, convincing them to take action, and turning them into customers, repeat buyers and raving fans. Your profit grows, your brand gains strength and your marketing message resonates in the marketplace, rippling out to reach newer audiences.
Shopping While Intoxicated (SWI) is reported to be on the rise. If you sell online, now is a good time to review your return policy.
Two new features for the +1 button make it a time saver for sharing. Just click the +1 on any site (including your own) and it allows you to instantly post it, sharing it with your circles of friends. A snippet feature is also added showing content from the page. Web masters can control what shows in their snippets. More on the Google Blog page http://googleblog.blogspot.com/2011/08/doing-more-with-1-button-more-than-4.html.