The Search Engine Blog

Archive for the ‘Yahoo!’ Category

The move to Bing is on! Are your ads ready? Read the three step process here….
The Big Paid Search Merge Begins: Yahoo to Microsoft adCenter

Yahoo! is showing Bing results 25% of the time. Searching at Yahoo! will show the Yahoo! logo, but will give you Bing search results. The merger is in full swing. Webmaster tools at Bing are also changing and it’s hoped that some missing features will be replaced with some Yahoo! technology.

Yahoo! Search Blog » Blog Archive » Yahoo! Begins Testing with Microsoft

What Yahoo! calls a Weather Report others just call updates. Ranking changes and shuffling of your listings are in the forecast.
Yahoo! Search Blog » Blog Archive » Weather Report: Yahoo! Search Update

Yahoo! is plunging headfirst into having Microsoft’s Bing take over their search services. Yahoo! ad programs and webmaster tools will be transisitioning to Microsoft’s services. Are we ready? Yup. This is no surprise. Yahoo! has been falling flat on their face for some time now.

Yahoo! Transition Center – Home

Now that Yahoo! is serving up Bing results, the question is, are you Bing-abled? Together Yahoo! and MSN’s Bing comprise about 30% of the market. Being optimized for Google only is no longer an option. Ever since the talk of MSN and Yahoo! merging, I’ve been paying attention to having my customer’s sites MSN friendly. It was a guess that is paying off. Now that it’s official for ten years, how is your site doing?
SEO: Optimizing for Bing is a No-Brainer Now | SearchViews – Daily insights on Search Marketing, Social Media and SEO by Reprise Media.

It’s officially announced (even though anyone watching already knew).

Yahoo! Search Blog » Blog Archive » Weather Report: Yahoo! Search Index Update

Still, it’s nice to have the official word that Yahoo! is updating things.

Many people are upset with Yahoo! and here’s another strike against them. It seems that many are experiencing a decline in responses from ads placed on Yahoo! searches. What is your experience? Join the forum at…

YSM traffic seems to be down 50% today

The big 3 announced support for internal duplicate content. If you have a site with more than one way to get to a page, there is a new method for declaring the correct page. Simple to do in Miva Merchant, and probably other programs, the tag doesn’t have to be followed of course. Perhaps in the future the search spiders will restrict themselves. Think of it as a 301 redirect.

There are already WordPress and other plugins to automate this process (I told you it was simple) and there are bound to be others jumping on board. Not earth shattering and some are skeptical, but well worth a read.

Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter

Yahoo! sent an email message to their Search Marketing advertisers to let them know about changes to their Terms And Conditions & Program Terms. Here are the archived terms and conditions. A comparison of the two yields nothing too shocking other than a reinforcement of the six month old change where Yahoo! can create or change your search ads for you. And you have to pay the bill when they do. There’s a discussion at Webmaster World about this topic.

And why does Yahoo! continue to lose market share? Mmmmm. Point weapon at foot and pull trigger.

Jerry Yang steps down as CEO to better the company. Smart move on his part. Not that he’s a bad guy, it’s just that a CEO needs to be detached emotionally from the company he’s managing. Anyone out there interested in applying for the job?

Techmeme: Jerry Yang’s Entire Memo to His Employees on Stepping Down as CEO (Kara Swisher/BoomTown)