The Search Engine Blog
News and Tips From The Search Marketing World
Yahoo! CEO Steps Down
Jerry Yang steps down as CEO to better the company. Smart move on his part. Not that he’s a bad guy, it’s just that a CEO needs to be detached emotionally from the company he’s managing. Anyone out there interested in applying for the job?
Techmeme: Jerry Yang’s Entire Memo to His Employees on Stepping Down as CEO (Kara Swisher/BoomTown)
Yahoo! News…If You Missed It….
Geo-target and language at Yahoo Search Marketing is now a few days old. Have you visited your PPC account to view the new options? Many appreciate the changes however it appears that you can’t combine the options. Small marketing companies appear to benefit the most, but I can also see some very valid reasons for any sized marketing campaign.
Yahoo! Price Increase
A 25% increase just before the holidays. Merry Flippin’ Christmas to you too Yahoo!. They are also changing phone support to email only. There are a number of other posts across the boards along similar lines. Is Yahoo! burying themselves into a hole? Are they strapped for cash? Are they raising funds to fight the entity that is Google? Is so, shouldn’t we get shares in their stock?
All kidding aside, every company has had price increases. You must decide is this advertising is valuable for your own company. If you are still obtaining value for the dollars spent, live with it or cancel your ads. You’ve probably increased your prices this year as well. (Ok, maybe not 25% unless you sell petroleum.)
Yahoo! Flippin’ Crazy Man
10x the minimum to get into Yahoo! Product Submit. It used to be $25, but many members are receiving email messages that the minimum is $250. There goes the incentive to take a gamble and try it out. I can understand $50, but this is too high a minimum for the average home seller that wants to test the waters. What’s your opinion? Discussion at Webmaster World….
Yahoo! Does Not Equal Redirect
With Google still gaining market share, Yahoo! had better do better than this to stop the profuse bleeding. Here’s a Webmaster forum thread discussing how Yahoo! is ignoring simple www redirects. What else are they ignoring?
Get a Buzz at Yahoo!
Yahoo! buzz is now open to everyone in the US. Read here to learn how you can share content and vote on others content.
Interview with Yahoo’s Priyank Garg
A must read interview regarding search rankings and how links impact you. If you can only read one online marketing article today, this is the one. Read it, think about it, put it into action.
All Is Quite on the Yahoo! Front
Yahoo! announced an update for their search index. There isn’t much buzz about it in the forums. Perhaps there isn’t much of a change, or no one cares about Yahoo!. Perhaps it’s because everytime they update they seem to totally screw it up and end up hitting the undo key.
Yahoo! Search Blog: Weather Report: Yahoo! Search Index Update
Yahoo Kils Overture Keyword Suggestion Tool
If you try to go to the Overture Keyword Suggestion Tool, you won’t get it. Instead you get a permanent redirect to Advertising Your Business with Yahoo! Search Marketing. It wasn’t without warning. The tool has been off and on again for some time.
Microsoft To Take Over Yahoo!? (Yawn)
If the news lately sounds all the same (Britney Spears in court, sunny in Hawaii today, etc.), well, it’s because it is. Yup, Microsoft is again trying to buy Yahoo!. Not totally unexpected as Yahoo! has been getting cozy with Google. Yawn. Just taking a wait and see attitude here. It will be a long time before this is ironed out.
Click to View