The Search Engine Blog

There are warnings out in the forums that Google changes may be coming shortly. Brace yourself. In an effort to improve their search results quality, Google has been promising a major update and it appears to be getting closer. We’ve already seen some fluctuations that appear to be tests. The finale may be here soon.

This update is intended to penalize spammy sites. Unfortunately, many good sites can be penalized in the process. Pay attention and clean house on your site now.

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