The Search Engine Blog

Google is personalizing your search even when you aren’t logged in. Wondering why the person on the computer next to you gets different search results than you do? It’s because Google personalizes your search based on what you have search for before. They are now officially announcing that they are doing it even if you aren’t logged into your Google account. It appears they’ve been doing it randomly for some time. Now it’s official and on all the time…unless you turn it off each time you search.

If you are searching for your own web sites and they are always coming up in the top ten, they may not really be in the top. It may just be because Google has learned you like that type of site. Clear your cookies to see the raw results.

This has changed marketing approaches for some time now and those marketers who are on the ball have been emphasizing other metrics than raw ranking reports. Rankings matter less with this type of a system in place.
Official Google Blog: Personalized Search for everyone

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