The Search Engine Blog

You have to love a name like “Add-in”. What marketing guru was overpaid to come up with that name….at any rate, it’s a really cool tool. You can do some pretty impressive keyword research using adCenter data and reviewing it in Excel 2007. It won’t be too long before Google and Yahoo! copy this (or so my opinion goes) and they won’t tie it to a spreadsheet program requirement that costs money. If you want to try it, you’ll need an adCenter account (search for coupons to save $$) and Excel 2007 (download the free trial if you don’t have it).

adCenter Add-in for Excel 2007 – Microsoft Digital Advertising Solutions