The Search Engine Blog

While it is an obvious tool that nets Google more money, it turns out the Optimizer from Google is actually a very useful tool. It allows you to analyze traffic for search phrases and advertisements on Google’s AdWords program. A money maker for them that can also help your ad campaigns become more successful. A win-win scenario. It is receiving general praise from many, but as with all tools, get to know it well and remember that it’s beta and not flawless.

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