The Search Engine Blog
News and Tips From The Search Marketing World
Women are from Yahoo! and Men are from Google?
You gotta love research. One study says women prefer Yahoo! and men prefer Google. Another study says there are more women on the Internet than men by a wide margin. Other studies say Google is the most heavily used search engine. Put it all together and it just don’t add up. What really matters is the demographics that you want to attract. What can you do to help attract those people to your site. Well Microsoft has a cute tool for this at their adCenter Labs. While I’m not saying it’s any more accurate than some of these so called studies (and who pays for these?), it could shed some light on the search phrases you are using. By the way, your results will vary over time as the Internet constantly is in a state of change. Makes life, and my job, much more interesting.
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