The Search Engine Blog
News and Tips From The Search Marketing World
Yahoo! Changes Terms and Conditions
Yahoo! sent an email message to their Search Marketing advertisers to let them know about changes to their Terms And Conditions & Program Terms. Here are the archived terms and conditions. A comparison of the two yields nothing too shocking other than a reinforcement of the six month old change where Yahoo! can create or change your search ads for you. And you have to pay the bill when they do. There’s a discussion at Webmaster World about this topic.
And why does Yahoo! continue to lose market share? Mmmmm. Point weapon at foot and pull trigger.
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