The Search Engine Blog

A 25% increase just before the holidays. Merry Flippin’ Christmas to you too Yahoo!. They are also changing phone support to email only. There are a number of other posts across the boards along similar lines. Is Yahoo! burying themselves into a hole? Are they strapped for cash? Are they raising funds to fight the entity that is Google? Is so, shouldn’t we get shares in their stock?

All kidding aside, every company has had price increases. You must decide is this advertising is valuable for your own company. If you are still obtaining value for the dollars spent, live with it or cancel your ads. You’ve probably increased your prices this year as well. (Ok, maybe not 25% unless you sell petroleum.)

Yahoo: Product Submit Seasonal Rate Adjustments